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Love Is Like An Itching In My Heart

The Supremes
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The speaker describes falling in love as an intense feeling that is difficult to control. At first, the attraction seems exciting and full of desire, but it soon becomes uncomfortable and consuming. The speaker longs for relief and asks what to do when love takes hold, yet admits that neither family advice nor ordinary remedies can solve it.

Several images turn emotion into a physical problem. The โ€œlove bugโ€ suggests that love has bitten or infected the speaker, while an โ€œitching in my heartโ€ expresses a persistent longing that cannot be satisfied. The comparisons to illness, infection, and a โ€œreal live wireโ€ make love seem both painful and electrically powerful. The everyday examples of taking a pill or drinking when thirsty highlight the speakerโ€™s frustration: those needs have simple answers, but love does not.

The lyrics are playful and dramatic, so the speakerโ€™s descriptions may not be meant as a literal complaint. The restless repetition suggests genuine emotional discomfort, but the lively language also makes the feeling sound energetic and even enjoyable. Love is presented as something the speaker both suffers from and desires; the song leaves open whether this is a happy crush, an overwhelming passion, or a mixture of both.